Riders Book - Winter 2020
A forty-eight-page perfect bound direct mail book showcasing the creative expression and energy of the team riders. Featuring some of our favorite shots from the season, and incorporating notes and handwritten elements from the riders themselves, we created a personal, one of a kind piece documenting the winter '20 season.
The book itself, mailing envelope, and internal pages were offset printed with an punchy flourescent red-orange, Pantone 805.
Creative Director - David Pfluger
Copywriting - Evan Litsios
Design - Lucy Prouty, Tyler Powell
Thanks - To all the riders for playing along.
And thanks Jake, for everything.
Evolving the Burton Snowboards IdentityBrand Identity
Burton Snowboards Brand Guidelines SiteBrand Guidelines
Seasonal Direction '21Direction
Burton Riders BookPublication
Step On Brand IdentityIdentity System
Assorted Brand AdsAdvertising
Outerwear Character AnimationsIllustration
2018 Fall Consumer CatalogPublication
Various ProjectsArchive, Branding, Illustration