Fall Seasonal Consumer Catalog
For this season our team developed a bold and colorful visual style inspired by 1960's counter-culture zines, posters, and publications. Drawing on this we created a direct mail consumer catalog in the form of a zine on newsprint. We wanted a piece that felt like it was mass-produced, in a DIY fashion, with all the texture and grit that came along with the counter-culture theme.
Format is a full tabloid size, 5 color offset.
The zine content documents a multi-day team road-trip in New Zealand. Additionally, the catalog features key product, brand story spreads, and studio photography that together represent a complete overview of our fall product season.
Creative Director - David Pfluger
Design - Matt Plays
Copywriting - Evan Litsios, Nick LaCour
Evolving the Burton Snowboards IdentityBrand Identity
Burton Snowboards Brand Guidelines SiteBrand Guidelines
Seasonal Direction '21Direction
Burton Riders BookPublication
Step On Brand IdentityIdentity System
Assorted Brand AdsAdvertising
Outerwear Character AnimationsIllustration
2018 Fall Consumer CatalogPublication
Various ProjectsArchive, Branding, Illustration